I SHAPE AND EXPAND
CREATIVE POSSIBILITIES.
As a fractional creative technologist and experience designer, I partner with brands and agencies to not only develop original concepts but also to enhance and shape those concepts into actionable, creative solutions.
The Dawn of Imaginators
I find myself in awe of this moment we are living in. Imagining and then creating, empowered by AI, the dawn of IMAGINATORS has arrived.
FAST acting, FORWARD thinking and FREE spirited.
The creative and technical processes are running at the speed of our thoughts. We can research, iterate, test, and produce ideas in parallel in real-time. Boundless possibility for those of us that embrace this moment.
Tangible &
Unforgettable
My work is all about bringing bold, imaginative concepts to life in a way that’s both tangible and unforgettable.
Whether it’s turning humans into
zombies for a Netflix launch...
...crafting the largest donation meter
ever projected for the Boston Marathon...
...Or mapping UNESCO World Heritage
sites for an Adidas World Cup launch...
How I Work
I get involved early—while ideas are still open and decisions still matter.
That might mean shaping an idea at the conceptual stage. It might extend into creative development and building.
And sometimes, it means staying close through delivery as complexity increases.
My role is fractional and adaptive.
I contribute where clarity, experience, and judgment are most useful—at the beginning, at moments of uncertainty, or across the full arc of a project.
Selected
Work
These projects reflect my work shaping ideas early — across experience design, creative direction, and complex technical environments.
United Way
Creative Direction & UX
Dino Pops NBC - 52 Episodes
Show Creator & EP
INDEPENDENT EXPLORATIONS
Self-initiated and independently executed projects where I explore ideas through direct authorship—using AI, technology, and design as primary creative tools.
AI-Native Platforms
Conceptual and functional platforms conceived, designed, and built independently.
Gracias Leo
AI-Native Platform
A participatory digital monument inviting people around the world to collectively express gratitude to the greatest football player of all time.
Bitgeyser
AI-Native Platform
An AI-driven market intelligence platform surfacing sentiment, momentum, and early market signals in real time.
NicolasFerrero.com
Personal Platform
An evolving personal site designed as a system to articulate ideas, work, and independent exploration.
Generative AI Commercial Projects
AI-native commercial work where I develop the creative concept and execute the final films using generative systems as a production medium.
Las Tres Niñas — YO Verano 2026
AI-Native Commercial
A generative AI commercial created end-to-end, exploring brand, product, and movement through synthetic imagery and motion.
Las Tres Niñas — Rompe con lo Aburrido
AI-Native Commercial
A second, distinct generative AI commercial challenging category conventions through bold, surreal visual language.
Wines of Argentina — Generative Campaign
AI-Native Commercial Series
A set of two generative AI films reinterpreting wine culture and food pairing through cinematic, AI-generated visuals.
Wines of Argentina — Generative Campaign
AI-Native Commercial Series
A set of two generative AI films reinterpreting wine culture and food pairing through cinematic, AI-generated visuals.
Bio
I started my first production company at 16, creating a TV show for a local access station. Before long, I was producing every show on the channel.
At 18, armed with a film camera, I walked into the jungle. Over the next decade, I hitchhiked and photographed much of South America, learning how stories live in people, places, and moments. After producing my first independent film in Southern California, I returned to commercial production, executive and line producing dozens of television commercials for PepsiCo—back when everything was still shot on 35mm.
As my work in film and photography deepened, I began to feel drawn
beyond the frame.
I was increasingly interested in how stories could exist not just on screens, but in space—how they could be felt, shared, and experienced collectively. Experiential production entered my life, and everything clicked. I had found a space where all my skills—as a producer, storyteller, and collaborator—could be used in service of shaping ideas into human experiences.
Film taught me how to frame stories. Experiential work taught me how to let people step inside them. Four hundred technological and experiential projects later, I remain focused on one thing: helping ideas take their clearest form early—when direction still matters and possibilities are still open.